Bachelor of Business Administration (Honours) in Social Media
About
About
Programme Overview
Social Media (SocMed) refers to platforms designed for real-time content sharing, significantly influencing how people communicate and how businesses operate. Used strategically, it can drive measurable business results.
This BBA majoring in Social Media prepares students for careers that integrate business fundamentals with SocMed strategies. The programme blends marketing theory with practical digital communication skills and real-world applications through hybrid learning.
Core subjects include branding, advertising, communications, sales, digital marketing, consumer behaviour, and web development. Internships in industries like retail, finance, or energy allow students to specialise in their areas of interest.
Career Opportunities
Social Media Manager, Marketing Manager, Public Relations Manager, Sales Manager, Brand Manager, Promotions Manager, Market Researcher, Media Planner, Media Buyer.
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Key facts
QUALIFICATIONBachelor's Degree
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 40,350
FOREIGN COSTMYR 50,000
SUBJECTSBusiness, Management
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 38,000 | MYR 41,250 |
| Miscellaneous fees | MYR 2,350 | MYR 8,750 |
| Total estimated cost of attendance | MYR 40,350 | MYR 50,000 |
| Estimated cost per year | MYR13,450 | MYR 16,667 |
Entry Requirements
Entry Requirements
STPM
A pass with a minimum Grade C (GP 2.0) in any two (2) subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A-Level
A pass with a minimum of Grade D in any two (2) subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification.
Matriculation / Foundation / Pre-university
A pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government.
Sijil Tinggi Agama Malaysia (STAM)
A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level.
Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
UEC
A pass with a minimum grade B in five (5) subjects, including a pass in Mathematics and English.
Diploma
A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government.
International Baccalaureate (IB)
A pass with a minimum score of 30 points.
Others
Other equivalent qualifications recognized by MQA/Malaysian Government, including:
Diploma Kolej Vokasional (DVM)
Executive Diploma UM
APEL (Accreditation of Prior Experiential Learning)
International
IELTS Band 5.5 or
A minimum of Grade B2 (162) in First Cambridge English (FCE) or
MUET (Band 3) or
Other equivalent English qualifications recognized by MQA/Malaysian Government
Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with a conditional offer letter.
Note: The validity period for TOEFL and IELTS is two (2) years from the date of the award.
Additional Requirements
Credit in Mathematics at SPM level.
STPM
A pass with a minimum Grade C (GP 2.0) in any two (2) subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
A-Level
A pass with a minimum of Grade D in any two (2) subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification.
Matriculation / Foundation / Pre-university
A pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government.
Sijil Tinggi Agama Malaysia (STAM)
A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level.
Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
UEC
A pass with a minimum grade B in five (5) subjects, including a pass in Mathematics and English.
Diploma
A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government.
International Baccalaureate (IB)
A pass with a minimum score of 30 points.
Others
Other equivalent qualifications recognized by MQA/Malaysian Government, including:
Diploma Kolej Vokasional (DVM)
Executive Diploma UM
APEL (Accreditation of Prior Experiential Learning)
International
IELTS Band 5.5 or
A minimum of Grade B2 (162) in First Cambridge English (FCE) or
MUET (Band 3) or
Other equivalent English qualifications recognized by MQA/Malaysian Government
Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with a conditional offer letter.
Note: The validity period for TOEFL and IELTS is two (2) years from the date of the award.
Additional Requirements
Credit in Mathematics at SPM level.
Curriculum
MPU Courses
Tamadun Islam dan Tamadun Asia (TITAS)
Hubungan Etnik
Malaysian Studies
Bahasa Melayu Komunikasi II
Thinking Skills
Bahasa Kebangsaan A
Community Engagement and Volunteering
Professional Event Management
Introduction to the Malaysian Constitution
Core Courses
Public Speaking 1
Public Speaking 2
Volunteerism and Service Learning
Entrepreneurship and Innovation
Corporate Social Policy
Principles of Management
Principles of Finance
Principles of Marketing
Principles of Microeconomics
Principles of Macroeconomics
Organizational Behaviour
Principles of Accounting
Management Information Systems
Financial Management
Business Mathematics
Project Management
Human Resource Management
Business Law
Strategic Management
Business Statistics
Specialisation Courses
Marketing Management
Advertising and Sales Promotion
Social Media
Integrated Marketing Communications
Personal Selling and Sales Management
Digital Communications Strategy
Social Media Content Marketing
Brand Management
Advanced Production and Operations Management
Data Mining
Elective Courses (Choose any FOUR – 12 Credits)
FinTech and Crowdfunding
Digital Revolution
Case Study and Project Management
Consumer Behaviour & Social Media
Cost and Management Accounting
Strategic Entrepreneurship
Retailing Management
Negotiation and Conflict Management
Internship / Professional Practice
Internship for Business Administration
Tamadun Islam dan Tamadun Asia (TITAS)
Hubungan Etnik
Malaysian Studies
Bahasa Melayu Komunikasi II
Thinking Skills
Bahasa Kebangsaan A
Community Engagement and Volunteering
Professional Event Management
Introduction to the Malaysian Constitution
Core Courses
Public Speaking 1
Public Speaking 2
Volunteerism and Service Learning
Entrepreneurship and Innovation
Corporate Social Policy
Principles of Management
Principles of Finance
Principles of Marketing
Principles of Microeconomics
Principles of Macroeconomics
Organizational Behaviour
Principles of Accounting
Management Information Systems
Financial Management
Business Mathematics
Project Management
Human Resource Management
Business Law
Strategic Management
Business Statistics
Specialisation Courses
Marketing Management
Advertising and Sales Promotion
Social Media
Integrated Marketing Communications
Personal Selling and Sales Management
Digital Communications Strategy
Social Media Content Marketing
Brand Management
Advanced Production and Operations Management
Data Mining
Elective Courses (Choose any FOUR – 12 Credits)
FinTech and Crowdfunding
Digital Revolution
Case Study and Project Management
Consumer Behaviour & Social Media
Cost and Management Accounting
Strategic Entrepreneurship
Retailing Management
Negotiation and Conflict Management
Internship / Professional Practice
Internship for Business Administration