Business

About Programme Overview Social Media (SocMed) refers to platforms designed for real-time content sharing, significantly influencing how people communicate and how businesses operate. Used strategically, it can drive measurable business results. This BBA majoring in Social Media prepares students for careers that integrate business fundamentals with SocMed strategies. The programme blends marketing theory with practical digital communication skills and real-world applications through hybrid learning. Core subjects include branding, advertising, communications, sales, digital marketing, consumer behaviour, and web development. Internships in industries like retail, finance, or energy allow students to specialise in their areas of interest. Career Opportunities Social Media Manager, Marketing Manager, Public Relations Manager, Sales Manager, Brand Manager, Promotions Manager, Market Researcher, Media Planner, Media Buyer. 4o

About Programme Overview The Bachelor of Management majoring in International Business is designed to prepare students for careers in global commerce. Covering key areas such as international supply chains, marketing, finance, human resources, and operations, the programme equips students with essential knowledge and practical skills for international business settings. Students will gain insights into managing diverse teams, navigating cross-border operations, evaluating global competitors, and developing financial strategies. This international perspective enhances employability across various multinational corporations and consultancy firms. Career Opportunities Human Resource Analyst – International Benefits, International Advertising Manager, Supply Chain Manager, International Business Development Director, Global Business Analysis Director, International Marketing Director, Foreign Service Officer, Trade Specialist, Import/Export Manager, Human Capital Management Specialist.