Bachelor in Marketing (Honours)
About
About
Overview
In today’s competitive business landscape, professionals who can create value for products and services stand out. The Bachelor in Marketing (Honours) programme at HELP University equips students with a strong foundation in business and a deep understanding of marketing’s role in organisational success.
To keep up with the digital era, HELP offers two specialised tracks within the marketing major:
- Digital Business Track – Focused on digital marketing strategies, data analytics, and technology-driven business models.
- E-Commerce Track – Designed to develop expertise in online business operations, digital sales, and customer engagement.
Graduates will develop critical thinking, problem-solving, and decision-making skills, along with the ability to adapt to changing business environments.
Why Study at HELP?
- Renowned Faculty – Over 40% of lecturers hold doctoral degrees, with extensive industry and academic experience.
- Industry-Relevant Curriculum – Guided by an Industry Advisory Board to ensure alignment with market needs.
- Competitive Edge – HELP students have excelled in national and international business competitions.
- Global Recognition & Accreditation – Accredited by professional bodies and recognised by world-class universities.
This programme provides both traditional and digital marketing expertise, preparing graduates for dynamic careers in marketing, branding, and business development.
Key facts
QUALIFICATIONBachelor's Degree
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 77,700
FOREIGN COSTMYR 85,350
SUBJECTSBusiness, Marketing
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 77,700 | MYR 85,350 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 77,700 | MYR 85,350 |
| Estimated cost per year | MYR 25,900 | MYR 28,450 |
Entry Requirements
Entry Requirements
Applicants must have one of the following entry requirements:
Matriculation/Foundation or its equivalent – Minimum CGPA of 2.00 out of 4.00**
Diploma (Level 4, MQF) – Minimum CGPA 2.00 out of 4.00
STPM – Minimum Grade C (GP 2.0) in any TWO subjects
Advanced Diploma (Level 5, MQF) – Minimum CGPA of 2.00 out of 4.00
Sijil Tinggi Agama Malaysia (STAM) – Minimum grade of Jayyid (good)
Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) – Subjected to Senate / Academic Board’s approval
Diploma Lanjutan Kemahiran Malaysia (DLKM) – Subjected to Senate / Academic Board’s approval
A-Level – 2 passes
Senior Middle 3 (UEC) – 5 B’s***
Canadian Pre-University (CPU) – 5 passes with a minimum average of 50%
Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification
Additional Requirements
The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
Please refer to the Faculty of Business, Economics, and Accounting for the Mathematics and English requirement.
English Requirement (International Students)
Minimum IELTS 5.5 or equivalent International English Language qualification.
Applicants must have one of the following entry requirements:
Matriculation/Foundation or its equivalent – Minimum CGPA of 2.00 out of 4.00**
Diploma (Level 4, MQF) – Minimum CGPA 2.00 out of 4.00
STPM – Minimum Grade C (GP 2.0) in any TWO subjects
Advanced Diploma (Level 5, MQF) – Minimum CGPA of 2.00 out of 4.00
Sijil Tinggi Agama Malaysia (STAM) – Minimum grade of Jayyid (good)
Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) – Subjected to Senate / Academic Board’s approval
Diploma Lanjutan Kemahiran Malaysia (DLKM) – Subjected to Senate / Academic Board’s approval
A-Level – 2 passes
Senior Middle 3 (UEC) – 5 B’s***
Canadian Pre-University (CPU) – 5 passes with a minimum average of 50%
Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification
Additional Requirements
The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
Please refer to the Faculty of Business, Economics, and Accounting for the Mathematics and English requirement.
English Requirement (International Students)
Minimum IELTS 5.5 or equivalent International English Language qualification.
Curriculum
Year 1 (9 Compulsory Subjects)
ACC101 Financial Accounting 1
ACC103 Management Accounting 1
ECO101 Principles of Microeconomics
ECO102 Principles of Macroeconomics
ITC101 Information Technology for Business
LAW101 Business Law
MGT101 Principles of Management
MKT101 Principles of Marketing
QBM101 Business Statistics
Year 2 & 3 (Marketing - 16 Compulsory Subjects)
FIN201 Business Finance
HRM201 Managing Human Resources
MGT212 Business Analytics for Decision Making
MKT201 Consumer Behaviour
MKT203 Distribution & Logistics Management
MKT205 Sales Management
MKT207 Product Management
MKT209 Digital Marketing
MGT301 Operations Management
MKT301 Integrated Marketing Communications
MKT302 Strategic Global Marketing
MKT303 Marketing Research
MKT304 Competitive Marketing Planning & Strategy
MKT306 Services Marketing
MKT311 Innovative Product Development and Management
MGT400 Graduation Project
Electives
Choose 2 electives (4-credit value each) from any Year 2 or Year 3 subjects.
Students may choose from the Digital Marketing track, E-Commerce track, or General Marketing track. Please refer to the Faculty for details.
Electives (Partial List)
ACC201 Management Accounting 2
ACC291 Islamic Bank Management
ACC312 Reporting Framework & Accounting Practice
BBA301 Human Resource Analytics
BBA303 Marketing Analytics
BKG301 Comparative Banking Structure
BIP300 Business Internship Programme
COM200 Managerial Communication
ECO203 International Economics
FIN203 Financial Institutions, Instruments, and Markets
FIN204 Investment Analysis & Decision Making
FIN206 Introduction to Technical Analysis & Trading
FIN207 Mergers & Acquisitions
FIN301 Corporate Finance
ITC201 Principles of Web Design
ITC304 Digital Payment and Security
LAW201 Company Law
LAW305 International Business Law
LAW311 Cyberlaw & Ethics
MAT201 Business Mathematics
MGT200 Small Business Management
MGT201 Organisational Behaviour
MGT202 E-Business
MGT204 Asian Entrepreneurship & Innovation
MGT205 Asian Business Environment
MGT209 Production & Logistics Management
MGT211 E-Commerce
MGT300 Managing People across Cultures
MGT302 Change Management
MGT303 Corporate Policy & Strategy
MGT304 Strategic International Business Management
MGT305 Business Ethics & Social Responsibility
MGT312 E-Commerce Strategies
MKT206 Retail Management
MKT208 Brand Management
MKT212 Social Media Marketing
MKT213 Mobile Marketing
MKT301 Integrated Marketing Communications
MKT302 Strategic Global Marketing
MKT305 Strategic Marketing Relationship
MKT307 Environmental Marketing
MKT308 B2B Marketing
MKT313 Digital Product Management
MKT314 Search Marketing
QBM201 Advanced Business Statistics
MPU Subjects (4 Compulsory MPU Subjects)
MPU1 (Choose 2)
MPU3183 Penghayatan Etika dan Peradaban
MPU3193 Falsafah dan Isu Semasa
MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
MPU3213 Bahasa Kebangsaan A***
MPU3373 A*Gen Careers in Malaysia & Beyond
For Malaysian students without a credit in SPM Bahasa Melayu.
MPU4 (Choose 1)
MPU3412 Co-curriculum – Sports 2
MPU3432 Co-curriculum – Event Management 2
ACC101 Financial Accounting 1
ACC103 Management Accounting 1
ECO101 Principles of Microeconomics
ECO102 Principles of Macroeconomics
ITC101 Information Technology for Business
LAW101 Business Law
MGT101 Principles of Management
MKT101 Principles of Marketing
QBM101 Business Statistics
Year 2 & 3 (Marketing - 16 Compulsory Subjects)
FIN201 Business Finance
HRM201 Managing Human Resources
MGT212 Business Analytics for Decision Making
MKT201 Consumer Behaviour
MKT203 Distribution & Logistics Management
MKT205 Sales Management
MKT207 Product Management
MKT209 Digital Marketing
MGT301 Operations Management
MKT301 Integrated Marketing Communications
MKT302 Strategic Global Marketing
MKT303 Marketing Research
MKT304 Competitive Marketing Planning & Strategy
MKT306 Services Marketing
MKT311 Innovative Product Development and Management
MGT400 Graduation Project
Electives
Choose 2 electives (4-credit value each) from any Year 2 or Year 3 subjects.
Students may choose from the Digital Marketing track, E-Commerce track, or General Marketing track. Please refer to the Faculty for details.
Electives (Partial List)
ACC201 Management Accounting 2
ACC291 Islamic Bank Management
ACC312 Reporting Framework & Accounting Practice
BBA301 Human Resource Analytics
BBA303 Marketing Analytics
BKG301 Comparative Banking Structure
BIP300 Business Internship Programme
COM200 Managerial Communication
ECO203 International Economics
FIN203 Financial Institutions, Instruments, and Markets
FIN204 Investment Analysis & Decision Making
FIN206 Introduction to Technical Analysis & Trading
FIN207 Mergers & Acquisitions
FIN301 Corporate Finance
ITC201 Principles of Web Design
ITC304 Digital Payment and Security
LAW201 Company Law
LAW305 International Business Law
LAW311 Cyberlaw & Ethics
MAT201 Business Mathematics
MGT200 Small Business Management
MGT201 Organisational Behaviour
MGT202 E-Business
MGT204 Asian Entrepreneurship & Innovation
MGT205 Asian Business Environment
MGT209 Production & Logistics Management
MGT211 E-Commerce
MGT300 Managing People across Cultures
MGT302 Change Management
MGT303 Corporate Policy & Strategy
MGT304 Strategic International Business Management
MGT305 Business Ethics & Social Responsibility
MGT312 E-Commerce Strategies
MKT206 Retail Management
MKT208 Brand Management
MKT212 Social Media Marketing
MKT213 Mobile Marketing
MKT301 Integrated Marketing Communications
MKT302 Strategic Global Marketing
MKT305 Strategic Marketing Relationship
MKT307 Environmental Marketing
MKT308 B2B Marketing
MKT313 Digital Product Management
MKT314 Search Marketing
QBM201 Advanced Business Statistics
MPU Subjects (4 Compulsory MPU Subjects)
MPU1 (Choose 2)
MPU3183 Penghayatan Etika dan Peradaban
MPU3193 Falsafah dan Isu Semasa
MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
MPU3213 Bahasa Kebangsaan A***
MPU3373 A*Gen Careers in Malaysia & Beyond
For Malaysian students without a credit in SPM Bahasa Melayu.
MPU4 (Choose 1)
MPU3412 Co-curriculum – Sports 2
MPU3432 Co-curriculum – Event Management 2