Bachelor of Business (Hons)
About
About
Craft the messages that resonate globally!
This program enhances students’ skills in critical and strategic thinking, allowing them to engage audiences with creative communication strategies. It offers opportunities to delve deeper into the media industry through various specialisation areas. Students can select from specialisations such as Corporate Communication, Advertising Media Management, Journalism and Broadcasting, or Visual Communication.
Key facts
QUALIFICATIONPre-U (Foundation, A-level, etc)
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 77,700
FOREIGN COSTMYR 91,710
SUBJECTSCommunication, Media
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 77,700 | MYR 91,710 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 77,700 | MYR 91,710 |
| Estimated cost per year | MYR 25,900 | MYR 30,570 |
Entry Requirements
STPM: 2Cs or CGPA 2.00
A-Levels: 2Ds
UEC: 5 Credits, including a Credit in English
Foundation Studies: Pass
Diploma: Pass with a minimum CGPA of 2.00
English Entry Requirement:
Local Students:
Band 4.0 in MUET
International Students:
IELTS minimum Band 5.5
TOEFL with a minimum score of 46 (IBT) or 8 (Essentials-Online) in
Cambridge English CAE & CPE (from 2015) (160)
PTE Academic (51)
A-Levels: 2Ds
UEC: 5 Credits, including a Credit in English
Foundation Studies: Pass
Diploma: Pass with a minimum CGPA of 2.00
English Entry Requirement:
Local Students:
Band 4.0 in MUET
International Students:
IELTS minimum Band 5.5
TOEFL with a minimum score of 46 (IBT) or 8 (Essentials-Online) in
Cambridge English CAE & CPE (from 2015) (160)
PTE Academic (51)
Curriculum
Year 1
Introduction to Mass Communication
Social Psychology for Communication
Media, Culture and Society
Professional Development & Leadership Skills
Principles of Advertising
Introduction to Corporate Communication
Introduction to Creative Media
Organisational Communication
Oral Communication
Writing and Referencing
Year 2
Principles of Journalism
Communication Theories
Intercultural Communication
Communication Law
Research Methodology
Specialisations (4 subjects)
Year 3
Undergraduate Seminar
Final Year Project (Part 1 & 2)
Internship
Multimedia & Web Design (Elective)
Specialisations (3 subjects)
Specialisations
Corporate Communication
Corporate Identity and Brand Packaging
Event Management
Public Relations Management
Public Relations Campaign Skills: Theory & Strategy
Public Relations Writing
Media Relations
Crisis Communication and Management
Advertising Media Management
Creative Industries
Consumer Behaviour
Integrated Marketing Communication
Interactive Media Promotions
Media Planning and Buying
Principles of Marketing
Strategic Brand Management
Journalism & Broadcasting
Broadcast Media Production
Citizen Journalism and Participatory Culture
Creative Industries
Digital Photography and Imaging
Print and Broadcast Journalism
Radio Production
Writing for the Screen
Visual Communication
Broadcast Media Production
Corporate Identity and Brand Packaging
Design Fundamentals
Digital Photography and Imaging
Principles of Marketing
Publication Design
Visual Concepts and Ideation
MPU Subjects
Penghayatan Etika dan Peradaban (Malaysian Students)
Bahasa Melayu Komunikasi 2 (International Students)
Falsafah dan Isu Semasa
Entrepreneurship
Integrity and Anti-Corruption
Global Social Responsibility
Bahasa Kebangsaan A*
*Bahasa Kebangsaan A is compulsory for all Malaysian students:
Without a credit in SPM Bahasa Malaysia
Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
Introduction to Mass Communication
Social Psychology for Communication
Media, Culture and Society
Professional Development & Leadership Skills
Principles of Advertising
Introduction to Corporate Communication
Introduction to Creative Media
Organisational Communication
Oral Communication
Writing and Referencing
Year 2
Principles of Journalism
Communication Theories
Intercultural Communication
Communication Law
Research Methodology
Specialisations (4 subjects)
Year 3
Undergraduate Seminar
Final Year Project (Part 1 & 2)
Internship
Multimedia & Web Design (Elective)
Specialisations (3 subjects)
Specialisations
Corporate Communication
Corporate Identity and Brand Packaging
Event Management
Public Relations Management
Public Relations Campaign Skills: Theory & Strategy
Public Relations Writing
Media Relations
Crisis Communication and Management
Advertising Media Management
Creative Industries
Consumer Behaviour
Integrated Marketing Communication
Interactive Media Promotions
Media Planning and Buying
Principles of Marketing
Strategic Brand Management
Journalism & Broadcasting
Broadcast Media Production
Citizen Journalism and Participatory Culture
Creative Industries
Digital Photography and Imaging
Print and Broadcast Journalism
Radio Production
Writing for the Screen
Visual Communication
Broadcast Media Production
Corporate Identity and Brand Packaging
Design Fundamentals
Digital Photography and Imaging
Principles of Marketing
Publication Design
Visual Concepts and Ideation
MPU Subjects
Penghayatan Etika dan Peradaban (Malaysian Students)
Bahasa Melayu Komunikasi 2 (International Students)
Falsafah dan Isu Semasa
Entrepreneurship
Integrity and Anti-Corruption
Global Social Responsibility
Bahasa Kebangsaan A*
*Bahasa Kebangsaan A is compulsory for all Malaysian students:
Without a credit in SPM Bahasa Malaysia
Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)