Bachelor of Communication (Strategic Communication) (Hons.)
About
About
The Bachelor of Communication (Hons.) (Strategic Communication) develops creativity, innovation, analytical thinking, and practical skills, focusing on strategic communication applications for societal issues and organizational objectives.
Career Prospects
- Corporate Communication Professional
- Journalist
- Advertising and Sales Promotion Executive
- Strategic Communication Programme Personnel
- Corporate Communication Officer
- Public Information Officer
- Media Broadcaster
- Communication Adviser
- Public Relations Personnel
- Publicity Consultant
Key facts
QUALIFICATIONBachelor's Degree
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 52,250
FOREIGN COSTMYR 64,750
SUBJECTSCommunication, Media, Multimedia
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 52,250 | MYR 64,750 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 52,250 | MYR 64,750 |
| Estimated cost per year | MYR 17,417 | MYR 21,584 |
Entry Requirements
Entry Requirements
Pass Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00, including a minimum Grade C in English at SPM/O-Level or its equivalent; OR
Pass STPM or its equivalent with a minimum Grade C (GPA 2.00) in any two (2) subjects, including a minimum Grade C in English at SPM/O-Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects, including a credit in SPM English or its equivalent; OR
Pass UEC with a minimum of five (5) Bs, including English; OR
Pass a Diploma or its equivalent with a minimum CGPA of 2.00, including a credit in English at SPM or its equivalent; OR
Pass a Diploma in Media and Communication or its equivalent; OR
Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with a CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.* OR
Possess an APEL.A certificate from MQA for admission into Bachelor programmes.
Note:
*DKM/DLKM/DVM candidates may be required to undergo a Bridging Programme as an additional requirement.
Pass Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00, including a minimum Grade C in English at SPM/O-Level or its equivalent; OR
Pass STPM or its equivalent with a minimum Grade C (GPA 2.00) in any two (2) subjects, including a minimum Grade C in English at SPM/O-Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects, including a credit in SPM English or its equivalent; OR
Pass UEC with a minimum of five (5) Bs, including English; OR
Pass a Diploma or its equivalent with a minimum CGPA of 2.00, including a credit in English at SPM or its equivalent; OR
Pass a Diploma in Media and Communication or its equivalent; OR
Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with a CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.* OR
Possess an APEL.A certificate from MQA for admission into Bachelor programmes.
Note:
*DKM/DLKM/DVM candidates may be required to undergo a Bridging Programme as an additional requirement.
Curriculum
Programme Structure
Core
Year 1
Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
Stakeholders Management
Media Law
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Marketing Communication Strategies
Workplace Communication
Year 2
Corporate Communication
Social Media Strategies
Media Publishing and Corporate Design
Strategic Thinking and Planning
Integrated Promotional Communication
Semiotic Studies
Multimedia Applications for Communication
Year 3
Corporate Strategy
Design Thinking for Strategic Communication
Crisis Communication Strategy
Event Planning and Management
Corporate Reputation Management
Corporate Advertising
Corporate Writing
Negotiation in Professional Contexts
Capstone Project
Internship
Electives Subjects
• Creative Writing
• Consumer Trends
• Creativity and Innovation
• Becoming A Leader
• Corporate Training
• Professional Image and Etiquette
• Office Application for Professionals
• Spanish Language 1
• Korean Language
• French Language 1
• Chinese Level 1
• Japanese Language 1
• German Language 1
• Spanish Language 2
• Korean Language 2
• French Language 2
• Chinese Level 2
• Japanese Language 2
• German Language 2
• Spanish Language 3
• Korean Language 3
• French Language 3
• Chinese Level 3
• Japanese Language 3
MPU Courses
U1
• Hubungan Etnik
• Tamadun Islam dan Tamadun Asia
• Pengajian Malaysia 3 (International Students)
• Bahasa Malaysia Komunikasi 2 (International Students)
U2
• Bahasa Kebangsaan A
• Entrepreneurship and Lean Start-up
U3
• Stress & Well-Being among Malaysians
U4
• Personal Social Responsibility
Core
Year 1
Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
Stakeholders Management
Media Law
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Marketing Communication Strategies
Workplace Communication
Year 2
Corporate Communication
Social Media Strategies
Media Publishing and Corporate Design
Strategic Thinking and Planning
Integrated Promotional Communication
Semiotic Studies
Multimedia Applications for Communication
Year 3
Corporate Strategy
Design Thinking for Strategic Communication
Crisis Communication Strategy
Event Planning and Management
Corporate Reputation Management
Corporate Advertising
Corporate Writing
Negotiation in Professional Contexts
Capstone Project
Internship
Electives Subjects
• Creative Writing
• Consumer Trends
• Creativity and Innovation
• Becoming A Leader
• Corporate Training
• Professional Image and Etiquette
• Office Application for Professionals
• Spanish Language 1
• Korean Language
• French Language 1
• Chinese Level 1
• Japanese Language 1
• German Language 1
• Spanish Language 2
• Korean Language 2
• French Language 2
• Chinese Level 2
• Japanese Language 2
• German Language 2
• Spanish Language 3
• Korean Language 3
• French Language 3
• Chinese Level 3
• Japanese Language 3
MPU Courses
U1
• Hubungan Etnik
• Tamadun Islam dan Tamadun Asia
• Pengajian Malaysia 3 (International Students)
• Bahasa Malaysia Komunikasi 2 (International Students)
U2
• Bahasa Kebangsaan A
• Entrepreneurship and Lean Start-up
U3
• Stress & Well-Being among Malaysians
U4
• Personal Social Responsibility