Bachelor of Marketing (Hons.)
About
About
The three-year specialised programme focuses on the latest trends through relevant and up-to-date courses which are in line with the digitalized trends within the industry. Students are nurtured with an in-depth understanding of the marketing concept, while supplemented with the fundamental and practical knowledge in creating online and offline marketing strategies for local and overseas settings.
Career Prospects:
- Marketing Manager/Executive
- Social Media creator/administrator
- SEO executive/specialist
- Marketing analyst
- Content marketer
- Digital strategist
- Product Specialist/Executive
- Brand Manager
- Public Relations Executive
- Corporate Communications Executive and many more.
Key facts
QUALIFICATIONBachelor's Degree
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 54,250
FOREIGN COSTMYR 67,250
SUBJECTSMarketing
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 54,250 | MYR 67,250 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 54,250 | MYR 67,250 |
| Estimated cost per year | MYR 18,084 | MYR 22,417 |
Entry Requirements
Entry Requirement
Any one of the followings:
Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
Note:
The requirement to pass Mathematics and English at SPM Level can be waived if qualifications include equivalent or higher achievements in these subjects.
Malaysian students who used English as their medium of instruction or have at least Band 2 in MUET may be exempt from the English requirement.
Students without a pass in Mathematics or English at SPM level may be admitted but must complete special enhancement courses.
The English requirement does not apply to international students, who are assessed based on international English exams.
DKM/DLKM/DVM candidates may need to complete a Bridging Programme.
Any one of the followings:
Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
Note:
The requirement to pass Mathematics and English at SPM Level can be waived if qualifications include equivalent or higher achievements in these subjects.
Malaysian students who used English as their medium of instruction or have at least Band 2 in MUET may be exempt from the English requirement.
Students without a pass in Mathematics or English at SPM level may be admitted but must complete special enhancement courses.
The English requirement does not apply to international students, who are assessed based on international English exams.
DKM/DLKM/DVM candidates may need to complete a Bridging Programme.
Curriculum
Core Subjects
Year 1
Accounting for Decision Making
English for Business Communication
Principles of Finance
Managerial Mathematics
Fundamental of Marketing
Digital Transformation Technologies
Managerial Statistics
English for Business Studies
Critical Thinking and Application in Management
Fundamentals of Economics
Management
Elective
Character Building
Fundamentals of Digital Competence with Basic
Programming
Character Development
U3
Year 2
Business Law
Organizational Behaviour
Mobile App Design & Development
Strategic Marketing
Media Publishing & Corporate Design
Consumer Behaviour
Integrated Marketing Communications
Human Resource Management
Business Analytics
Web Design
Marketing Research
Digital Marketing
Brand Management
Elective
U1
U2
Year 3
Global Marketing
Sales & Professional Business Marketing
Innovative Product Marketing
Capstone Project
Social Media Marketing
Industrial Training
Elective
Elective
U1
U4
Elective Modules
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:
Entrepreneurship
Relationship Marketing
Retail Marketing
Event Marketing
Leadership
Services Marketing
Psychology
*Open electives (subjects from other faculties) are also offered for students to consider*
University Subjects
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
U1, U2, U3, U4 (Refer program structure)
Year 1
Accounting for Decision Making
English for Business Communication
Principles of Finance
Managerial Mathematics
Fundamental of Marketing
Digital Transformation Technologies
Managerial Statistics
English for Business Studies
Critical Thinking and Application in Management
Fundamentals of Economics
Management
Elective
Character Building
Fundamentals of Digital Competence with Basic
Programming
Character Development
U3
Year 2
Business Law
Organizational Behaviour
Mobile App Design & Development
Strategic Marketing
Media Publishing & Corporate Design
Consumer Behaviour
Integrated Marketing Communications
Human Resource Management
Business Analytics
Web Design
Marketing Research
Digital Marketing
Brand Management
Elective
U1
U2
Year 3
Global Marketing
Sales & Professional Business Marketing
Innovative Product Marketing
Capstone Project
Social Media Marketing
Industrial Training
Elective
Elective
U1
U4
Elective Modules
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:
Entrepreneurship
Relationship Marketing
Retail Marketing
Event Marketing
Leadership
Services Marketing
Psychology
*Open electives (subjects from other faculties) are also offered for students to consider*
University Subjects
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
U1, U2, U3, U4 (Refer program structure)