Bachelor of Multimedia (Hons) in Advertising Design
About
About
The Advertising Design program is a three-year degree focused on creating innovative advertising content. Students are trained to master persuasive communication using design and multimedia tools. The program emphasizes understanding branding, positioning, advertising strategy, media applications, and product solutions. A strong focus is placed on the creative process and final artwork, enabling students to develop and refine the skills needed to excel in this field.
Our goal is to nurture graduates who possess the intellectual ability to generate creative ideas in advertising communication, while being technically proficient in transforming those ideas into impactful outputs.
Career Prospects
Art Director, Designer, Manager in Various Fields
- Publications
- Corporate and Communication Departments
- Advertising Agencies
- Design Houses
- Production Houses
- Retailers
Film, Animation, Music, and Media Industry Roles
- Manager, Designer, Art Director for Film Production Houses
- Manager, Designer, Art Director for Animation Production Houses
- Manager, Designer, Art Director for Music Production Houses
- Manager, Designer, Art Director for Broadcast Agencies
Retail and Product Design Roles
- Manager of Art, Design, Branding for Retailers
- Manager of Art, Design, Branding for Entrepreneurs
- Manager of Art, Design, Branding for Product Designs
Advertising-related Roles
- Manager, Designer for Advertising-related Activities for Small Businesses
- Online, Print, Exhibition, Outdoor, Web Advertising
Key facts
QUALIFICATIONDoctoral Degree (PhD)
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 62,250
FOREIGN COSTMYR 77,250
SUBJECTSMultimedia
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 62,250 | MYR 77,250 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 62,250 | MYR 77,250 |
| Estimated cost per year | MYR 20,750 | MYR 25,750 |
Entry Requirements
Entry Requirements
Pass Foundation/Matriculation studies in related field from a recognised institution; OR
Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; * OR
Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. ** OR
Possess an APEL.A certificate from MQA for admission into Bachelor programmes.
Pass an interview OR submission of student’s portfolio, to be determined by MMU as required.
Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process.
DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement
Pass Foundation/Matriculation studies in related field from a recognised institution; OR
Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; * OR
Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. ** OR
Possess an APEL.A certificate from MQA for admission into Bachelor programmes.
Pass an interview OR submission of student’s portfolio, to be determined by MMU as required.
Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process.
DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement
Curriculum
Programme Structure
Core
Year 1
Advertising Design 1
Advertising Design 2
Web Design
Environmental Design
Media Culture
Video Production
Media Aesthetics
3D Modelling and Printing
Internet and Mobile Application
Mobile App Design and Development
Year 2
Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
E-marketing
Multimodal Interaction Design
Semiotic Studies
Sound Design 1
Integrated Marketing Communication
Video Production for Advertising
Year 3
Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law
Media Anthropology
Internship Programme
Elective Modules
Corporate Identity
Information Design
Project Management
Motion Capture
University Subjects
Integrity and Leadership
Philosophy and Current Issues
Appreciation of Ethics and Civilizations
Bahasa Kebangsaan A (Students without credit in BM at SPM Level)
Bahasa Melayu Komunikasi 2 (International students)
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
Core
Year 1
Advertising Design 1
Advertising Design 2
Web Design
Environmental Design
Media Culture
Video Production
Media Aesthetics
3D Modelling and Printing
Internet and Mobile Application
Mobile App Design and Development
Year 2
Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
E-marketing
Multimodal Interaction Design
Semiotic Studies
Sound Design 1
Integrated Marketing Communication
Video Production for Advertising
Year 3
Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law
Media Anthropology
Internship Programme
Elective Modules
Corporate Identity
Information Design
Project Management
Motion Capture
University Subjects
Integrity and Leadership
Philosophy and Current Issues
Appreciation of Ethics and Civilizations
Bahasa Kebangsaan A (Students without credit in BM at SPM Level)
Bahasa Melayu Komunikasi 2 (International students)
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming