MalaysiaUnis

Bachelor of Arts (Hons) Business Management

Bachelor of Arts (Hons) Business Management

About

About

Degree in Business Management

Pursuing a degree in Business Management provides a comprehensive understanding of how organizations operate, focusing on areas such as quality, marketing, and strategic planning. These skills are essential for securing employment in many international organizations where quick, data-driven decisions are critical to meeting tight deadlines. You will develop the ability to deliver confident and professional presentations and gain the expertise needed to manage effectively.

Students enrolled in this program have the option to complete their studies entirely in Malaysia or spend 1.5 years in Australia with a dual-reward option.

Key facts

QUALIFICATIONPre-U (Foundation, A-level, etc)
STUDY MODEFull-time
DURATION3 years
LOCAL COSTMYR 65,062
FOREIGN COSTMYR 80,006
SUBJECTSBusiness, Management

Tuition fees

DescriptionLocal studentsForeign students
Tuition feeMYR 65,062MYR 80,006
Miscellaneous feesData not availableData not available
Total estimated cost of attendanceMYR 65,062MYR 80,006
Estimated cost per yearMYR 21,688MYR 26,669

Entry Requirements

Entry Requirements

STPM: 2 Principal Passes (2Cs) and Pass in Mathematics at SPM level or equivalent
A-Levels: 2 Principal Passes (2Ds) and Pass in Mathematics
UEC: 5 Credits and Pass in Mathematics
Foundation Studies: Pass with a minimum CGPA of 2.00
Diploma: A Diploma in Accounting or related field, Pass with a minimum CGPA of 2.00
English Entry Requirements

Pass in English at SPM level or equivalent
IELTS: Band 5.5
TOEFL:
Minimum score of 46 (iBT)
Minimum score of 8 (Essentials-Online)
Cambridge English (CAE & CPE): Score of 160 (from 2015)
PTE Academic: Minimum score of 51

Curriculum

Year 1

Writing and Referencing
Principles of Management
Principles of Marketing
Financial Management
Oral Communication
Introduction to Accounting
Business Statistics
Principles of Economics
Organizational Behaviour
Business Law
Year 2

Management Accounting
Financial Accounting
Human Resources Management
Principles of Project Management
Contemporary Issues in Business and Management
Management Decision Making
Managing Across Cultures
Principles of Responsible Business
Marketing Research and Consumer Insights
Specialisations 1
Specialisations 2
Year 3

Specialisations 3
Integrated Marketing Communication
Specialisations 4
Specialisations 5
Specialisations 6
Strategic Management
Integrative Business Capstone
Internship
Electives (Dual Award Option)

Digital Business
Introduction to Business Analytics
Big Data and Visual Analytics for Business
International Financial Management
Industry and Trade in Asia
Digital Marketing
International Business Management
Electives (Single Award Option – Marketing)

Marketing Communications 1
Marketing Communications 2
Branding
Strategic Marketing Planning
Buyer Behaviour
Digital Marketing
International Marketing
MPU Subjects

Penghayatan Etika dan Peradaban (Malaysian Students)
Bahasa Melayu Komunikasi 2 (International Students)
Falsafah dan Isu Semasa
Entrepreneurship
Malaysia and Global Issues
Global Social Responsibility
Bahasa Kebangsaan A*
Notes

Bahasa Kebangsaan A is compulsory for all Malaysian students:
Without a credit in SPM Bahasa Malaysia
Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
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