Bachelor of Business Analytics (Hons)
About
About
Overview
Business analytics is a rapidly expanding field that plays a crucial role in modern decision-making. It involves transforming raw data into actionable insights, identifying patterns, predicting future trends, and recommending the best solutions for organizations. By leveraging statistical analysis, data modeling, and visualization tools, businesses can optimize operations, improve efficiency, and enhance overall performance.
With industries across the globe becoming more data-driven, professionals with expertise in business analytics are in high demand. This field is particularly valuable in sectors such as finance, marketing, healthcare, supply chain management, and e-commerce. Graduates equipped with business analytics skills are well-positioned to pursue careers as data analysts, business intelligence specialists, and management consultants.
Why Choose Bachelor of Business Analytics (Honours) at HELP?
HELP University is recognized for its excellence in business and technology education, providing students with a strong foundation in both theoretical knowledge and practical applications. The programme is designed to equip graduates with essential analytical skills, business acumen, and technological expertise.
- Premier Digital Tech Institution – HELP has been awarded Premier Digital Tech Institution status by MDEC, a recognition given to institutions that excel in digital technology education and produce graduates ready for the industry.
- Business and Technology Innovation Centre (BATIC) – A RM25M cutting-edge facility designed to support innovation in business analytics, including:
- Incubation of e-commerce startups.
- A Bloomberg Finance Lab, one of the largest among private universities in Malaysia.
- The Centre for Applied Research in Analytics (CARA), which facilitates joint research in Data Analytics and Data Science with universities and research institutions.
- Collaboration with Alibaba – Students gain access to exclusive training in e-commerce and global networking opportunities through HELP’s partnership with Alibaba, enhancing their employability and industry connections.
- QS 5 Stars Award for Online Learning – HELP has been recognized for excellence in digital education, ensuring students receive top-quality learning experiences both online and on-campus.
- Industry-Recognized Certification – Graduates who complete key analytics courses (Descriptive Business Analytics, Predictive Business Analytics, and Prescriptive Business Analytics) receive a SAS-HELP University joint certificate and digital badge in Business Analytics. This certification enhances their credentials and makes them highly competitive in the job market.
Key facts
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 77,700 | MYR 85,350 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 77,700 | MYR 85,350 |
| Estimated cost per year | MYR 25,900 | MYR 28,450 |
Entry Requirements
Applicants must have one of the following entry requirements:
Matriculation/Foundation or its equivalent – Minimum CGPA of 2.00 out of 4.00**
Diploma (Level 4, MQF) – Minimum CGPA 2.00 out of 4.00
STPM – Minimum Grade C (GP 2.0) in any TWO subjects
Advanced Diploma (Level 5, MQF) – Minimum CGPA of 2.00 out of 4.00
Sijil Tinggi Agama Malaysia (STAM) – Minimum grade of Jayyid (good)
Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) – Subjected to Senate / Academic Board’s approval
Diploma Lanjutan Kemahiran Malaysia (DLKM) – Subjected to Senate / Academic Board’s approval
A-Level – 2 Ds
Senior Middle 3 (UEC) – 5 B’s***
Canadian Pre-University (CPU) – 5 passes with a minimum average of 50%
Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification
Additional Requirements
The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
Please refer to the Faculty of Business, Economics, and Accounting for the Mathematics and English requirement.
English Requirement (International Students)
Minimum IELTS 5.5 or equivalent International English Language qualification.
Curriculum
ACC155 Elements of Accounting & Finance 1
BDA100 Introduction to Programming
BIT103 Introduction to Database System
ECO101 Principles of Microeconomics
ITC101 Information Technology for Business
LAW101 Business Law
MGT101 Principles of Management
MKT101 Principles of Marketing
QBM101 Business Statistics
QBM153 Mathematics I
Year 2 & 3 (15 Compulsory Subjects)
BBA202 Business Analytics and Information Systems
BBA204 Descriptive Business Analytics*
BBA205 Predictive Business Analytics*
FIN201 Business Finance
HRM201 Managing Human Resources
MGT203 Business Research
MGT212 Business Analytics for Decision Making
QBM201 Advanced Business Statistics
BBA301 Human Resource Analytics
BBA302 Prescriptive Business Analytics*
BBA303 Marketing Analytics
BBA304 Data Insights and Visualisations
BIP301 Business Practicum
MGT301 Operations Management
BBA400 Final Year Project
And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects.
MPU Subjects (4 Compulsory MPU Subjects)
MPU1 (Choose 2)
MPU3183 Penghayatan Etika dan Peradaban
MPU3193 Falsafah dan Isu Semasa
MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
MPU3213 Bahasa Kebangsaan A***
MPU3373 A*Gen Careers in Malaysia & Beyond
*** For Malaysian students without a credit in SPM Bahasa Melayu.
MPU4 (Choose 1)
MPU3412 Co-curriculum – Sports 2
MPU3432 Co-curriculum – Event Management 2
Electives (Partial List)
BBA201 Advanced Database Management System
COM200 Managerial Communication
ITC201 Principles of Web Design
MGT204 Asian Entrepreneurship & Innovation
MKT206 Retail Management
MKT209 Digital Marketing
BBA305 Economic Analytics
MGT305 Business Ethics & Social Responsibility